Jim Gatto, founder and leader of Pillsbury’s Social Media & Games team, recently spoke at the Gsummit event in San Francisco. This event – the largest to date – brought together top experts in engaging design. In 2013 Gamification will continue its meteoric ascent, becoming a key executive strategy for the enterprise, human resources, loyalty and marketing. Over the next year in the gamification space, we’ll see many more acquistions, thousands of new certified gamifers, hundreds of new startups, and even more dramatic innovations across all industries.
At the event, Jim covered some of the key legal issues relating to the use of Gamification. Gsummit interviewed Jim to capture some of these key topics. Check it out below: